Link: The Grail
The Grail is the ultimate interactive collecting experience. Collectors hunt for nine ultra-rare Grail cards available exclusively in Topps products. Cards will have a unique redemption code which will allow collectors to register their Grail cards online and feature in the live leaderboard. The first collector to register and verify all 9 Grail cards, completing the quest, will be awarded the Grand Prize.
The Story
For Topps: The Grail, I helped bring to life the ultimate interactive collecting experience — a season‑long quest that challenged collectors to hunt down nine ultra‑rare Grail cards hidden across multiple Topps soccer products. The concept blended storytelling, scarcity, and competition, creating a new kind of chase within the hobby. My role was to translate that vision into a seamless digital experience where collectors could register their cards, track their progress, and compete in real time.
I built the complete user portfolio system that powered the Grail experience. Collectors could log in, enter their unique redemption codes, and instantly see their progress reflected in a personalized dashboard. Behind the scenes, I developed the logic for code validation, card verification, and secure user authentication — ensuring the system was both smooth for collectors and robust enough to handle high‑volume traffic during product releases.
To bring the competitive element to life, I created the live leaderboard that ranked collectors as they registered their Grail cards throughout the 2024/25 season. This real‑time component added urgency, excitement, and community energy to the chase, culminating in a grand‑prize race to be the first to complete all nine cards. By combining thoughtful UX, secure backend development, and hobby‑native design, I helped turn The Grail into a standout digital experience that elevated the thrill of collecting.