Link: steinhardt.nyu.edu
The NYU Steinhardt School of Culture, Education, and Human Development is a top-ranked school at New York University that blends education, health, and the arts. It offers over 195 undergraduate and graduate programs focused on fostering community, creativity, and social impact.
The Story
For a total of 8 years I was the Director of Web Communications for New York University’s Steinhardt School of Culture, Education, and Human Development. During my time at NYU Steinhardt I spearheaded a slew of different projects.
I worked to establish visual guidelines and standards for all of Steinhardt’s departments, centers, programs. The team I was leading also redesigned and developed all department websites to ensure consistency and a frictionless user-experience. I spearheaded the deployment of the university’s first content management system. I built an ecosystem for faculty, staff, and students to share assets and integrate the school’s recruitment, application, and admissions process.
In 2012, I was recognized with the prestigious Distinguished Administrator Award for my contribution to the University.
I was the lead strategist on the school’s social media communications. I was the primary administrator on the school’s Facebook, Twitter, YouTube, Vimeo, and other channels. I have worked with APIs, overseen teams of social media ambassadors, and created original content for social media channels.
I oversaw the deployment of all email-based marketing to students. This included html email testing, personalization strategy, and automated messages based on user-behavior.