Link: Watch on YouTube
The online state authorization tool is a system that provides institutions with the opportunity to concretely understand what, if any, action is required to comply based on their activity, as well as how much it will cost them.
The system is comprised of a series of diagnostic questions tied directly to state agency policies and fees. Through probing institutions to enter their institutional characteristics and activity in each state, the system is able to generate a concrete action plan for next steps.
The Story
I produced the introductory explainer video for NYU’s State Authorization Advisor Tool, taking the project from concept through final delivery. My first responsibility was understanding the tool itself — a complex regulatory resource with significant implications for universities and students. I conducted deep research into the policy landscape so I could translate the nuance into a clear, compelling narrative. This preparation allowed me to craft interview questions that surfaced meaningful insights and positioned the tool as an essential innovation for higher education.
To bring the story to life, I coordinated and conducted on‑camera interviews with leading NYU academics and administrators. I coached each interviewee to ensure clarity, confidence, and accessibility, helping them communicate complex ideas in a way that resonated with a broad audience. I also handled all on‑site production logistics — from lighting and audio to framing and environment control — ensuring every interview looked polished and consistent.
In post‑production, I managed the full video editing and audio engineering process, shaping the interviews, motion elements, and narrative arc into a cohesive final piece. The resulting video not only clarified the purpose and value of the State Authorization Advisor Tool but also became a powerful advocacy asset. It directly contributed to NYU securing multiple government grants to fund the next phase of the tool’s development, demonstrating the tangible impact of strategic storytelling and high‑quality production.Andela struggled with a common branding challenge: their product serves both developers and customers, two primary but very different audiences. They needed a creative partner who could help them reinvent their website and deliver content in a strong and consistent voice that resonated with their core audience segments. A website that served as a powerful showcase for their strengths—AI-powered matching technology, access to a deep global talent pool, and rigorous standards—but was easy to navigate and accessible to all.