Link: beet.tv
Beet.TV is the intelligence and networking engine fueling the community of business leaders across the advertising and media ecosystem. The content produced by Beet.TV reaches tens of thousands of visitors and event attendees each month, creating a place where audiences gain knowledge, and where sponsors find value from the depth and breadth of our content and conversations.
The Story
As the lead developer for Beet.TV, I architected and built the site’s entire programming foundation, including a custom video management platform designed to handle a demanding publishing cadence of two to five new videos per day. This system streamlined ingestion, tagging, categorization, and playback, giving the editorial team a fast, reliable workflow and ensuring that content surfaced cleanly across the site. My work enabled Beet.TV to operate with the speed and consistency of a modern digital newsroom.
Beyond the backend, I also owned the creative layer of the video experience. I produced all video intros and outros, establishing a recognizable visual signature that reinforced the brand across hundreds of published segments. To support the site’s advertising model, I designed a suite of banner ads that balanced performance, clarity, and brand alignment. These assets helped drive revenue while maintaining a cohesive visual ecosystem across the platform.
My role extended into live digital programming as well. I produced multiple online webinars attended by senior leaders and decision‑makers across the advertising industry. This included technical setup, broadcast design, run‑of‑show planning, and ensuring a polished, reliable viewer experience. By combining development, design, and production capabilities, I helped position Beet.TV as a credible, high‑quality media outlet for an elite professional audience.